BIZCHINA / Pan Gang
Yili Group becomes Beijing 2008 sponsor
(c2008.org)
Updated: 2005-11-16 14:56
The Beijing Organizing Committee for the Games of the XXIX Olympiad
(BOCOG) and the dairy producer Yili Group signed a sponsorship agreement
in Huhhot today, officially making the group the dairy products sponsor
for the 2008 Games.
Present at the signing ceremony were Chen Guanglin, Vice-Secretary of the
Inner Mongolia Autonomous Region Committee of the Communist Party of
China, and Wang Wei, BOCOG Executive Vice-President and Secretary-General.
Wang Wei extended thanks to the Yili Group for its support for the 2008
Olympic Games, saying that the participation of enterprises is an
important guarantee to ensure the success of the Olympiad. During the
preparations for the Games, BOCOG has received support from enterprises
all over the country.
The sponsorship from Yili for the Beijing 2008 Olympic Games will not
only further consolidate the financial foundation for a successful
Beijing Olympic Games but also create larger room for Yili to develop
into an international brand, Wang remarked.
According to the agreement, Yili will provide funds and dairy products to
the 2008 Olympiad and Paralympics, BOCOG, the Chinese Olympic Committee
and the Chinese sport delegations to the 2006 Olympic winter Games and
the 2008 Olympic summer Games.
On behalf of the Inner Mongolia Autonomous Regional Government, Chen
Guanglin rated the sponsorship an enormous honor for Yili and believed
that Yili will make all efforts to provide the best services for Beijing
2008 Olympic Games.
The Beijing 2008 Sponsor Program consists of three tiers: partners,
sponsors and supplies. Up till now, 10 partners have been designated,
including Bank of China, China Netcom, SINOPAC, CNPC, China Mobile,
Wolkswagen Group, adidas, Johnson & Johnson, Air China and PICC P&C. Six
enterprises have been selected as the Beijing 2008 Sponsors, namely UPS,
Haier Group, SOHU, Yili Group, Tsingtao Beer and Yanjing Beer.
(For more biz stories, please visit Industry Updates)
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