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New Olympic products hit stores
(BOCOG)
Updated: 2006-11-13 13:39
Fuwa, Mascot of the Beijing Olympic Games, celebrates its birthday on
Saturday as it was unveiled one year ago on November 11, 2005 by the
Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).
The Beijing Organizing Committee for the Games of the XXIX Olympiad
(BOCOG) has unveiled many kinds of new and creative Olympic licensed
products on the occasion of Fuwa's birthday on November 11, 2005.[BOCOG]
The mascot has been a favorite for many consumers and BOCOG has just
unveiled many kinds of new and creative Olympic licensed products on the
occasion of Fuwa's birthday
On the market today, there are eight categories and more than 4,000
varieties of Olympic products, including garments and adornments, pins,
toys, handicraft, stationary, silk and porcelain products as well as
jewelry. They can be found at over 500 licensed stores in more than 20
municipalities, provinces and autonomous regions.
The Olympic merchandise, serving as a media close to the public, plays a
positive role in widely displaying the image of Olympic brands and
disseminating Olympic knowledge. With the Beijing Olympiad approaching,
BOCOG plans to gradually open more stores nationwide to sell Olympic
products to meet the demand. The number of the stores is expected to
reach around 10,000 during the 2008 Olympic Games.
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