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Yao Ming likely to become beer trademark
www.chinanews.cn 2006-02-17 14:04:30
Chinanews, Feb. 17 - "This is Jet Li spirit produced with Yao Ming steel
tube." If you see such an advertisement, do not take it as a joke. Such
messages are very likely to appear in the market in the near future.
According to Shanghai media, the State Administration of Industry and
Commerce's (SAIC) Trademark Office's preliminary report on examination
and approval shows that Jet Li and Yao Ming have been preemptively
registered as trademarks for wine and spirit in advance, and if no one
files any objection within three months, these trademark applications
will be formally approved.
Registration applications for these household names did not come from the
celebrities themselves. The application for the trademark of Yao Ming was
filed by a Mr. Xiao in Guangdong's Zijin County on March 9, 2004.
Trademark applications for Jet Li wine and spirit came from a trade
company in Nanjing and a Zhejiang resident in 2004.
The applicant of Yao Ming beer is really sharp-minded, said Zhou Hong,
deputy general manager of Chofn Trademark Office. Yao Ming's name has
been registered as the trademark of more than 10 categories of products,
including automobile and toy, but not of beer.
Mr. Xiao has not only registered Yao Ming's name as a trademark for beer,
but also for elbows of metal pipes and steel tubes. The reporter tried to
get in touch with Yao Ming and Mr. Xiao yesterday but failed. Zhou said
that if no objection is filed within three months, these trademark
applications will be formally approved.
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